The Brand

At Birds of Paradise, we believe that creating panties is not just a centuries old art but also a science that requires constant innovation. Proudly women-owned and operated, every piece is ethically crafted in Canada — never in a sweatshop — by a team we know and love just down the road. Unlike most underwear brands, we’re completely microplastic-free and design our materials in collaboration with gynecologists to support women’s health. Our fabrics are engineered to reduce odor, balance pH, wick moisture, and limit bacteria — because comfort and wellness should always come standard. These properties have been proven to reduce bacterial vagitosis, UTI's, yeast infections and even common discomforts like vaginal dryness.